When we were contacted by “Inside” Yoga Studio, the first thing we did was figure out the target audience to create a campaign that would resonate with them. It turns out they’re targeting women in their late 20’s and wanted something new, fresh, chic, and cool. In addition, they were looking for an edgy brand for young yoga lovers who are all about staying active while also being mindful. So after figuring out the target market, we got right down to create some fantastic branding ideas!
