The team at Flowy Studio always loved a challenge, but this was possibly the best one we’ve ever been given. We were contacted by “Amynista,” a fine jewelry store. They contacted us because they needed help with their branding. Their main problem was that their logo looked like it was designed in 1995, and as soon as we showed the client our initial designs, they were sold. On top of that, they were such a great client to work with, always offering insights into their target audience’s thoughts about their brand offerings. After a couple of strategic meetings, we realized that what they needed to do was create something that resonated with their target audience of modern women.